Happy New Year! We hope your holiday season was nourishing, merry and bright! As we transition into 2025, we look forward to an abundant year filled with new beginnings, completed chapters and more opportunities for personal growth. As an Ayurvedic company, it is important to us that we support your health and wellness journey every step of the way. That's why this year, we will share twelve themes inspired by Ayurveda to help guide you through the months, seasons and entire year. So, stay tuned and get ready to be inspired by monthly topics featuring curated recipes, valuable insights, essential information, exclusive product promotions and more – all designed to nurture your mind, body, digestion, spirit and skin.

To start this year off right, January shares an opportunity to foster resilience and inner strength, which is intrinsically connected to the concept of ojas in Ayurveda. During this time when the weather can be harsh and the holiday season hustle is over, leaning into our inner reserves and building up our ojas is essential.

Let us take a closer look into the meaning of ojas…

In Ayurveda, ojas is considered the vital essence that promotes resilience, adaptability and immunity. Additionally, it is the subtle form of kapha dosha; therefore, ojas is connected with the earth and water elements. Like the healing aspects of water, ojas is connected to nourishment and vitality, and like the characteristics of earth, the physical and emotional bodies’ ability to withstand stress. When ojas is in a healthy state, an individual contains fortitude, endurance and empathy. In the physical body, the voice will be clear, the immune system strong and there is an overall bliss and satisfaction with oneself.

Just as January gives us a chance to reset and refocus our intentions for the year ahead, building ojas can help us easily navigate any upcoming challenges. Thus, our theme for January is OJAS.

Some of our favorite go-to ways to build ojas include:

• Enjoying nourishing, vata pacifying foods

• Incorporating healthy fats like ghee into your diet

• Committing to dinacharya (daily self-care rituals)

• Practicing pranayama such as belly breathing, Nadi Shodhana & Bhramari 

• Taking calming walks in nature

• Practicing Restorative Yoga

• Implementing Yoga Nidra meditation

• Soaking in a Coconut Milk Bath

• Nourishing the skin & stabilizing the senses through abhyanga 

• Integrating Shatavari into your daily routine to replenish & moisturize

• Consuming Ashwagandha daily to warm, strengthen & revitalize

We are excited to step bravely and boldly into 2025 with you. By cultivating ojas during the first month of the year, we will establish a solid foundation to build upon as the year progresses. May we embrace January as a time for cultivating resilience, tapping into our inner ojas and setting the tone for an abundant year ahead.