Enter our BARE BEAUTY CHALLENGE for a chance to win FREE Skincare!

Our BARE BEAUTY CHALLENGE is back and we challenge you to share your authentic self!

In May 2019, we had our first ever BARE BEAUTY CHALLENGE. This campaign encouraged folks to post a photo of themselves on social media free of make-up, without using any editing apps and/or filters. The mission behind this challenge was for each individual to embrace their true and unique beauty, celebrate diversity, honor their skin’s needs and start a movement that says NO to unrealistic expectations and beauty standards. By owning one’s make-up and filter-free version of themself, each person can be empowered to feel confident in their bare skin. 

The palpable pressure individuals face on a daily basis to present themselves in a “perfect” flawless way in society and on social media is real and it is harmful. Young women in emerging adulthood are particularly vulnerable to feeling the need to showcase a stereotypical version of beauty on their social feeds due to toxic influences from media, advertising, celebrities and their peers. Anxiety and fear often arise when thinking of posting an unfiltered image, because, thanks to societal influences, they think they need to be slimmer, have a more defined jawline, bigger eyes, whiter teeth, smaller nose (…and the endless list goes on) in order to be accepted and loved. 

According to the Newport Institute, research has shown the correlation between toxic and negative impacts on self-esteem, body image and mental health that unrealistic beauty standards and commonly used face filters and editing apps are fostering. Further, studies have shown a link between individuals who commonly use face filters on social media having “increased feelings of dissatisfaction” with their actual appearance. This dissatisfaction may stem from constantly comparing themselves to celebrities, peers and even their own filtered or edited selfies against their unfiltered and unedited versions of themselves. This toxic cycle can lead to low self-esteem, a disconnect from reality and body dysmorphia. 

The Mayo Clinic defines body dysmorphia as “a mental health condition in which a person can't stop thinking about one or more perceived defects or flaws in their appearance — a flaw that appears minor or can't be seen by others. But the person may feel so embarrassed, ashamed and anxious that they may avoid many social situations”. We can definitely see the connection between social media usage and an individual developing this condition because if one is continuously scrolling through selfies and social media channels, there can be a tendency to compare oneself to others and focus on a part of one’s physical appearance that a person perceives as less than or unattractive. Furthermore, this can spark anxiousness, overwhelm, low self-esteem and shame. 

We are here to shout from the rooftops that BEAUTY COMES IN ALL SHAPES AND FORMS AND IS MUCH MORE THAN SKIN DEEP!!! Ayurveda agrees with this notion as it teaches that there is no one way to be in this world. Ayurvedic philosophy shares the perspective that we are all beautifully unique in our personal expressions of the 5 elements and the 3 doshas and through this understanding, we are better able to celebrate our individuality and natural beauty. Through radical self-care and self-love, we are all capable of connecting with our true natures, expressing our authentic selves and sharing our inherent gifts with the world. 

We are proud to announce that the BARE BEAUTY CHALLENGE is back and happening now!!!

We embolden you to bid adieu to relying on make-up and filters to cover up your perceived ‘flaws’. Instead, embrace your natural BARE BEAUTY and give your skin a detox! We encourage you to ditch that concealer, foundation and eye make-up and direct your focus on cultivating health and balance from within with Ayurvedic self-care practices and an Ayurvedic skincare ritual that will support your skin in revealing its healthy, natural glow. Feel confident in your skin and celebrate your BARE BEAUTY! 

Join us this week, August 8 through August 14, 2022, and rage against the social media filter and societal pressure machine and scream from the IG rooftops that there is NO ONE SIZE FITS ALL FOR BEAUTY by taking part in our BARE BEAUTY CHALLENGE!

• Post a photo, story, reel or video of you with BARE, natural, unfiltered skin on Instagram with the hashtag, #paavanibarebeautychallenge.

• In the post, share an aspect of yourself that makes you quintessentially you! This could be a physical trait like your freckles, eyebrows or smile or a non-physical trait like your empathy, energy or fearlessness. 

• Tag us (@paavaniayurveda) + 3 friends.

• Include #PAAVANIBAREBEAUTYCHALLENGE

And guess what!? To further love and nourish your skin, your participation in our BARE BEAUTY CHALLENGE will get you a discount code for 15% OFF of your next PAAVANI Ayurveda Skincare order + you will be automatically entered to win a custom PAAVANI Skincare Ritual Kit for your unique needs + Kansa Wand Facial Tool!!! 

Winner will be announced on Monday, August 15th and may choose one of The Skincare Ritual Kits (Vata, Pitta, Kapha, Tridoshic, Clarify or Your Skincare Ritual Kit).

We cannot wait to see your unique beauty, confidence and fierce empowerment shining through! Here’s to your inner light, radiance and all-natural glow.